Archive for the ‘AdRater’ Category

Phony version of Ad Limiter

Thursday, April 9th, 2015

There is a phony version of Ad Limiter for Firefox being distributed. The only valid source for Ad Limiter for Firefox is “”. If your add-on came from some other source, it is probably fake. Our own sites,, and “” redirect you to that link if you’re using Firefox. (Google Chrome users are sent to the Google Chrome store. This attack does not seem to affect them.)

The current version of Ad Limiter is 2.0. Phony versions have strange version numbers, such as “1009.99.597”. If you’re using Ad Limiter on Firefox, and the version isn’t 2.0, please remove it, then reload it directly from the Mozilla Add-Ons site using the link above.

If you have been affected in any way by this problem, please contact us at We would like to hear from you.

Problems with Ad Limiter preferences panel in Firefox 23.

Tuesday, September 3rd, 2013

Due to Firefox Bug 886329, “drop-down list in Jetpack add-on breaks entire UI”, the preferences menu in Ad Limiter is not working in Firefox version 23 only. It worked in Firefox 22, and is  fixed in Firefox 24, which is now available. We suggest not using Firefox 23.

Ad Limiter, now with ad blocking

Monday, January 30th, 2012

One ad per page. Better search results. Business address checking. Search with confidence.

Our latest add-on, Ad Limiter, blocks all but one ad per search result page. It rates search ads and search results. Then it picks the single best ad, keeps that one, and removes the others. (Yes, you can select how many ads to block.)

Ad Limiter does everything SearchRater does, too.  New users should download Ad Limiter instead of SearchRater, while SearchRater will continue to work.

AdRater 1.1 released.

Saturday, May 8th, 2010

AdRater 1.1 has been released and approved as an official Firefox extension. This update to our AdRater plug-in, which rates Google ads as they appear on web pages, will now work on versions of Firefox from 2.0 to 3.6.

AdRater 1.0 Firefox extension released

Thursday, October 22nd, 2009

The AdRater Firefox Extension is now available. AdRater will rate the advertiser behind each Google ad that appears on each page you view.

This extension replaces our old Greasemonkey plug-in.

AdRater 0.8 released

Thursday, December 18th, 2008

We’ve updated our AdRater plug-in for Firefox. DoubleClick and Google merged earlier this year, and in December, DoubleClick ads began to be served via Google’s AdWords system. AdRater has been updated to recognize the new format of DoubleClick ads.

Google AdSense advertiser quality report

Sunday, March 23rd, 2008

Our AdRater system accumulates information on web advertisers. We are using this to evaluate the quality of advertisers accepted by different advertising services.

AdSense advertiser quality report

Sites Percent Rating
695 13.9% Site ownership and business identity verified. No significant issues found.
1975 39.5% Site ownership identified but not verified.
543 10.9% No information available.
1790 35.8% Site ownership unknown or questionable, or significant negative information about the business was found.

A rather high fraction of Google AdSense advertisers are rated as “site ownership unknown or questionable, or significant negative information about the business was found.” These are the ones for which we could not find the business behind the web site. We suggest dealing with such sites with caution. Users with AdRater installed will see the Red do-not enter icon displayed atop ads for such sites.

Who’s behind that ad? Announcing AdRater

Monday, March 3rd, 2008

Building facadeToday, SiteTruth introduces AdRater, an entirely new class of tool for consumers. AdRater looks at the ads on each page you visit and rates the advertiser. SiteTruth rating icons appear next to most text ads. Click on any rating icon to get the dirt on who’s behind the ad. Know who you’re dealing with before you click on the ad.

AdRater is free. No strings attached.

This is an alpha test; any problems, please report them here, on this blog.