Archive for May, 2012

We hang a dog tag on every site on the web

Friday, May 11th, 2012

Starting today, we give “Know who you’re dealing with” some teeth. With our Ad Limiter add-on installed, mouse over any rating icon. You’ll see a “dog tag”, like this:

SiteTruth "dog tag"

SiteTruth "dog tag"

We tell you the name of the company behind the web site, its location, and its annual sales. Clicking on “SiteTruth profile” will bring up even more information about the company. Now you can easily decide if you want to deal with a strange company.

Companies that don’t clearly disclose their identity get a dog tag which is mostly blank. Do you want to deal with them?