Facebook Confirms 83 Million Fake Accounts

Facebook now admits they have at least 83 million fake accounts. That’s where all those fake “Likes” come from.

This is why social signals won’t improve search.  As we wrote last year, Social is bad for search, and search is bad for social. If it can be spammed, it will be spammed. Only hard data that advertisers can’t manipulate, the SiteTruth approach, can clean up search.

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