Problems with Ad Limiter preferences panel in Firefox 23.

September 3rd, 2013

Due to Firefox Bug 886329, “drop-down list in Jetpack add-on breaks entire UI”, the preferences menu in Ad Limiter is not working in Firefox version 23 only. It worked in Firefox 22, and is  fixed in Firefox 24, which is now available. We suggest not using Firefox 23.

AdLimiter 1.6 released for Google Chrome

June 24th, 2013

We’ve now released Ad Limiter 1.6 for Google Chrome. This brings the Google Chrome version up to the same level as the Firefox version, and supports versions of Google Chrome scheduled for release in the near future.

Users should not notice any changes.

Astral plane support improved

May 2nd, 2013

Pages with glyphs from the Unicode astral planes will no longer be ignored by the rating system. Until recently, few pages used those exotic characters. Now, at least one major content management system is using glyphs such as “globe” from the upper reaches of Unicode character space, so we now support them.

Support for single-word domains such as “amazon” has also been added, along with partial support for internationalized domain names.

The trouble with online advertising

March 17th, 2013

“The best minds of my generation are thinking about how to make people click ads. That sucks.”
Jeff Hammerbacher, Facebook

Facebook Confirms 83 Million Fake Accounts

August 2nd, 2012

Facebook now admits they have at least 83 million fake accounts. That’s where all those fake “Likes” come from.

This is why social signals won’t improve search.  As we wrote last year, Social is bad for search, and search is bad for social. If it can be spammed, it will be spammed. Only hard data that advertisers can’t manipulate, the SiteTruth approach, can clean up search.

We hang a dog tag on every site on the web

May 11th, 2012

Starting today, we give “Know who you’re dealing with” some teeth. With our Ad Limiter add-on installed, mouse over any rating icon. You’ll see a “dog tag”, like this:

SiteTruth "dog tag"

SiteTruth "dog tag"

We tell you the name of the company behind the web site, its location, and its annual sales. Clicking on “SiteTruth profile” will bring up even more information about the company. Now you can easily decide if you want to deal with a strange company.

Companies that don’t clearly disclose their identity get a dog tag which is mostly blank. Do you want to deal with them?

Business database update underway

April 4th, 2012

The database of US businesses is currently being updated with 2012 data to improve the accuracy of results. Over the next few months, we will be adding additional business information and displaying it through our browser add-ons. When we say “know who you’re dealing with”, we mean it.

Update: The database update has been completed.

Update: April 26 – a major system update has been completed. Please let us know of any problems.

Ad Limiter, now with ad blocking

January 30th, 2012

One ad per page. Better search results. Business address checking. Search with confidence.

Our latest add-on, Ad Limiter, blocks all but one ad per search result page. It rates search ads and search results. Then it picks the single best ad, keeps that one, and removes the others. (Yes, you can select how many ads to block.)

Ad Limiter does everything SearchRater does, too.  New users should download Ad Limiter instead of SearchRater, while SearchRater will continue to work.

SearchRater now released

December 5th, 2011

Our SearchRater add-on, which adds SiteTruth ratings to all search results from Google, Bing, Yahoo, Blekko, and DuckDuckGo,  is now an approved Mozilla add-on.  Download it from

The SiteTruth rating engine now recognizes Better Business Bureau seals and checks them against the BBB’s database.  A valid BBB seal with a rating of B or better will give a site SiteTruth’s highest rating.

Social is bad for search, and search is bad for social

November 13th, 2011

In the last two years, the concept of “social” inputs to web search has been heavily promoted. We show that social inputs to search encourage spamming to the point that search quality degrades. These attempts to pollute search are filling the “social” world with junk. An entire ecosystem has come into being to assist with search engine social spamming. Fighting this ecosystem is possible, but not easy.

Full paper: “Social is bad for search, and search is bad for social”.