SiteTruth – the blog

Ad Limiter 2.4.1 is now available. This new version is much more effective at dealing with Google’s wall of ads on certain search results. Search for “credit card” with Google, and you’ll see nothing but Google ads, some from rather sketchy businesses. Install Ad Limiter, and you’ll only see one ad, followed by real search results.

Especially effective for Firefox on mobile, where your whole phone screen is often ads when you search.

Starting today, we give “Know who you’re dealing with” some teeth. With our Ad Limiter add-on installed, mouse over any rating icon. You’ll see a “dog tag”, like this:

SiteTruth "dog tag"

We tell you the name of the company behind the web site, its location, and its annual sales. Clicking on “SiteTruth profile” will bring up even more information about the company. Now you can easily decide if you want to deal with a strange company.

Companies that don’t clearly disclose their identity get a dog tag which is mostly blank. Do you want to deal with them?

Google recently “real time results” more prominent in search results. So what are the “real time results”? When we search for “Google search spam”, we are shown an article from someone who just discovered how to use the “-” flag in Google search as a news item. We then get  Twitter spam about that news item.

This is yet another failure of  “crowdsourcing”. It’s too easy to spam.